Study On Tourists Satisfaction Level In Shaoshan

In China, red tourism is a society with Chinese characteristics, systems engineering, is a political, cultural and economic significance of the new multi-initiative. Red tourism activities successfully carried out and to the successful development of red tourism significance. Tourist satisfaction is key to the development of red tourism.2013is the120th anniversary of Comrade Mao Zedong,"Shaoshan travel fever" continues to heat up, research Shaoshan tourism tourists satisfactory level, for visitors to grasp more fully the real psychological feelings in order to better and more prepared to predict tourist behavior has important practical significance and research value.In this study, Delphi method is used to determine the level of satisfaction evaluation index system.Then. This study constructed satisfaction evaluation index system, contains three indicators including a tourist attraction, six two indicators including travel services, tourism environment, tourism resources, tourism products, tourism services, travel services behavior,28three level indicators including natural resources, etc. Then, the study identifies the evaluation criteria for each indicator and statistics on their weight. Text through the network to collect visitors Shaoshan tourism field experience, will review site visitors text data for the study content analysis, processing and analysis of the structure of unstructured and structured processing and analysis. Result of the process is unstructured dig out the most satisfied tourists are red giants culture and local natural farm scenery, the most satisfying aspect is the local part of the stalls were traders, service quality, promotion methods, activities, forms, etc. Firstly, satisfaction weighted average method to calculate the two indicators and an indicator of satisfaction. Secondly, according to each indicator satisfaction, attention, importance of tourism for the various elements of Shaoshan satisfaction levels was analyzed. At the end, IPA method to each element of satisfaction and importance comparison chart through the construction of four comprehensive evaluation of the level of satisfaction of the elements of the current situation of the future construction of Shaoshan tourism development plan with clear orientation.This study of Shaoshan tourism satisfaction and satisfaction with the level of comprehensive analysis, rich scenic satisfactory level of index system to index based on a system, using a variety of methods satisfactory level of Shaoshan comprehensive analysis to explore the overall strategy to enhance the level of satisfaction Shaoshan travel for Shaoshan scenic provide a strong basis for sustainable development planning. You can also try to further follow-up study from the content analysis, grounded theory, the typical review case studies, comparative research methods such as multiple attractions theoretical exploration. In addition, visitors to the psychological desire and expectation are another area worth exploring.