Study On The Marketing Strategy Of DLD Company

Marketing Strategy is the key factor to the survival and development of enterprise, if it wants to seek competitive advantage,seize the opportunity and realize the stable development in the complex market. With the recovery of market, diesel engine products with excellent performance and market characteristics, have wide market space and development potential. However with the increasing market demands and Intensifying international competition,diesel engine industry will face both opportunities and challenges.DLD Company owns a strong ability of resources and advantages in the diesel engine product development,and has rich experences in research and development with the history of over60yuears. Facing the new changes of the market, the company will need to enterprise marketing strategy to adapt themselves to the new economic situation, and to carry on the system analysis and planning.This thesis takes the methods of combining management theory with Porter five competitive forces models and SWOT matrix.In the way of raising questions,analyzing and solving problems,this thesis frist make details analysis of the industry market and marketing environment according to the background of strategic marketing management of DLD Company.And then, it puts forward a basic ideas of enterprise marketing strategy and overall objectives, market segmentation and positioning.Finally it puts forward the marketing strategy implementation and safeguard measures.The purpose of this thesis is based on the analysis of enterprise internal and external management environment, and it sums up the basic method of making enterprise marketing strategy to improve the core competitiveness of the enterprise market.Meanwhile, this thesis could provide the theory and practices to the further development of the marketing strategy in the future.