Coordination Research Of Retailer-dominant Supply-Chain Competition Under Demand Disruption

With the rapid development of economic and science technology, the supply chainmodel of large manufacturer and supplier dominant have been changed in the past, ithas been replaced by the supply chain of large retail business, and this supply chainmodel of retailer dominant replaced manufacturer dominant had expanded in allaspects of life, dominance had changed into the large retailer instead of the pastmanufacturer. The supply chain dominated by retailers has been one of the hotresearches.At the same time, the form of the supply chain changed more and morecomplicated, the world is full of all kinds of uncertain factor, the external environmentof the supply chain relies on changed more and more complicated, its instabilityfunction will higher. The scholars divert the interest keynote in how to coordinate thesupply chain, boost the cooperate between the businesses, raise the whole benefit of thesupply chain, make the benefit of the supply chain best. Therefore, the coordinationstudy under demand disruption situation has been the key point in supply chains’research.In this dissertation, we firstly stated the research situation of retailer dominantsupply chain and reviewed the research situation of disruption management andcompete and coordination supply chain in detail; Secondly, we analyzed theretailer-dominant supply chain under demand disruption contains one manufacturer andone retailer, and used quantity discount contract coordinating, then we establishedsupply chain disruption model of two supply chains competition under distributeddecision, analyzed the model with numerical simulation, come to a conclusion that theprofit of the supply chain members will increase with market competition strengthincreasing; Thirdly, we used the revenue sharing contract to coordinate supply chaindisruption model of two supply chains competition, established the contract model andproved the availability; Lastly, we choose two large multiple retail businesses of Gomeand Su ning as a empirical research, in order to prove the conclusion of this dissertationfurther up, which made the result of our dissertation have theory and practical significance in reality life.