Study On Tourism Resort In Qingzhou City

With China’s rapid economic and social development, people’s living standards havegreatly improved, city people need to relax and rest, single sightseeing tourism has beenunable to meet the needs of tourists, self drive tourism, leisure tourism sharply the numbercontinues to grow, people’s spiritual needs are more diversified,"leisure holiday" has becomethe mainstream of the future development of tourism industry.At present, China’s tourismindustry in general has entered the phase of upgrading and transformation, namely, fromtourist to change both the development of tourism and leisure, leisure tourism is the inevitablechoice of the transformation and upgrade of China’s tourism industry. Qingzhou has a longhistory, rich in tourism resources, but the product structure of Qingzhou tourism in the single,and not strong, scattered layout problems. The market for tourism product structure towardadvanced, Qingzhou tourism needs to retain visitors projects, the development of vacationtourism product leisure brook no delay.On the basis of comprehensive leisure vacation travel related research at home andabroad, explains the relevant concepts and theories, pointed out the current situation andexisting problems of leisure vacation travel of Qingzhou, and analyze the reason. Thenusing OTSW analysis method, from the scientific development of economic and socialtransformation needs, hospitality shandong variety heterogeneous tourism product needs,modern people life quality improvement needs to analyze the developing opportunities ofQingzhou leisure tourism, identify market opportunities. Analysis of Qingzhou there is a lackof effective integration of resources,the surge in visitors to the tourism environmentaldamage,tourism market is more and more competitive challenges. Contrast qingzhou hasunique advantages, to overcome the disadvantage, that Qingzhou needs to develop variousforms of local rural tourism, Folk Park, hi tech park, leisure tourism projects, improve tourismproject productivity, improve the tourism product taste and style, will build Qingzhou into theleisure city.Finally from tourism development to strengthen infrastructure construction,innovation investment mechanism, strengthen tourism introduction and training of talents,prominent characteristic advantage, scientific planning and development, to accelerate thedevelopment of tourism commodities souvenirs, and intensify promotion, to promoteinformation service system construction, etc, put forward a series of helping Qingzhou leisuretourism industry development countermeasure.This paper uses OTSW analysis method to study Qingzhou leisure vacation travel, strive to the research results of develop leisure tourism, to provide theoretical support for thedevelopment of leisure tourism industry upgrading of Qingzhou and Shandong hospitality.Qingzhou leisure vacation travel can strengthen the tourism industry developed，integratetourism resources，obtain economic benefit and ecological benefit of double harvest, form areasonable structure, basic, function perfect, unique characteristics of tourism industry system,make the Qingzhou really become the center of leisure vacation and the back garden ofShandong peninsula eastern "three areas".