Analysis On The Development Of Potted Flower Industry In Qingzhou

With the development of the national economy and the improvement of people's living standards,flower products have become an important consumer goods in our country.As one of the three major flower distribution center in Qingzhou,the flower industry has become the promotion of local economic development is one of the six pillar industries,is an important measure for the adjustment of rural industrial structure in Qingzhou city and promote the rapid and sound development of the rural economy growth point.At the same time,as the country's largest potted plant,potted flower industry in recent years,the rapid development of the proportion of the flower industry is growing,becoming an independent industry.Although the potted flower industry development so far in the city of Qingzhou is good,but due to various reasons the development is not perfect,coupled with the research on potted flower industry is relatively small,it is of practical significance to research on the development of potted flowers industry in Qingzhou city.In this paper,the development status of potted flower industry in Qingzhou city as the research object,under the premise of in-depth understanding of the domestic and foreign successful experience in the development of flower industry,using the relevant theories of industrial economics,and analyzes the advantages and disadvantages,opportunities and challenges of Qingzhou flower industry using SWOT analysis.Through the investigation of relevant studies and combined with the local conditions of Qingzhou,found the development of flower industry in Qingzhou city has geographical advantages,advantages of labor resources and market potential advantages and human resources,the formation of potted flower industry with regional characteristics.But the potted flower industry there are independent research and development level is low,the structure of a single species of low grade;the degree of standardization is not high,the lack of uniform quality standards;market circulation system is not perfect,the consumer market is not mature;the lack of professional planning,management personnel and other issues.Qingzhou city flower industry development opportunities is the municipal government policy support,changes in consumption concept,the new vitality of logistics industry,flower expo publicity.At the same time,flower industry challenges is the change of market demand;foreign flower market impact;the same industry competition is becoming more and more serious.In order to promote the development of potted flowers industry in Qingzhou sustained and healthy,should take the following measures: strengthening government functions,support the flower industry development;accelerate the transformation and upgrading of potted industry;cultivate flowers leading enterprises,large-scale production and operation;to improve the technical level and the degree of organization of farmers;improve the flower marketing system,expand the sales channels.