The Study On The Adjustment Of The Development Strategy For China Telecom Hunan Branch

With the increasingly fierce competition in the communications industry, ChinaTelecom Hunan Branch into the entire business operations, the products with otheroperators gradual convergence, squeezing profit margins, the development into a majordilemma, mainly in the stock of a serious loss, weak income growth and declining marketshares, competition diminished capacity. In this grim situation, the urgent need for ChinaTelecom Hunan Branch through in-depth analysis of the internal and external environmentand their own core competencies, timely adjustment of existing development strategy topromote enterprise into the sustained and healthy development track.This article describes the history and current situation of the domestic andinternational strategic management research, reviews the main stages of developmentof the strategic management theory and stage theory, a brief introduction on the mainstrategic management analysis tools; through social, economic, political and generalanalysis of the technical environment, the state of the industry, the needs of theindustry, industry growth, competitiveness and development of major competitorssituation overall perspective, combined with a SWOT analysis to clarify the necessityand inevitability of the adjustment of the development strategy for China TelecomHunan Branch；analysis and evaluation of the alternative strategy adjustment programsone by one, starting from the core competitiveness of enterprises, clear goals anddirection for the adjustment of the development strategy for China Telecom HunanBranch-intensive growth strategy preferred by the market penetration strategy,business organic combination of development strategy, market development strategy,as well as franchising strategy and related diversification strategy to build efficientfunctioning of the platform, to strengthen risk management and control, and promotethe enterprises to speed up the transition to a modern integrated information serviceprovider from the traditional basis of network operators.Facing the new situation and tasks, China Telecom Hunan Branch adjust theirdevelopment strategies is forced by the situation, the trend of the times. Both takingthe overall situation, focus on the long term, based on the present, close to reality, thisstudy provide useful ideas for the communications industry, the same type of enterprisedevelopment strategy adjustment and learn how to do strategic adjustment.