Problem And Strategic Study In Setting Sales Target In G Company

Setting a reasonable sales target plays a very important role in the marketing plan of a company, as it will exert considerable effect on the marketing-related activities, including sales budgeting, marketing strategies, inventory, etc. How to set a company’s sales target based on product qualities, the industry features and market environment is regarded as an important research topic. With the Big Data going mainstream, a larger number of companies have accumulated a huge amount of data from their business. We should learn to make good use of the data and try to find out the rules it contains or whatever can work for the companies, thereby maximizing its values.With G Company being the research subject, this thesis made an introduction of how the company sets its sales targets and then shed light on the problems involved. To address these problems, the author, with the working experience in fashion retail, did a great deal of research and case study, trying to use Time Series Analysis method to formulate a sales target forecast model, based on which to predict and evaluate the company’s future region sales and assess it, expecting it will bring out an accurate result to help setting a reasonable sales target. At region sales target allocation, also improving the problem of unreasonable allocation at allocation principle, training, implement method, assessment and performance evaluation.