Dr. Shenzhen Glasses Company Research And The Optimization Of Supply Chain Management

Under the background of rapid economic development in the globalmarket, supply chain management theory and the practice gotunprecedented development. Competition among supply chains hascompletely replaced the competition among enterprises. However, thereare huge differences between the application and development of supplychain management in different industries. For glasses industry, supplychain management is still in its infancy. After the baptism of the Europeandebt crisis, the market of glasses enterprise is shrinking fast. Managementproblems appeared again and again. Supply chain management played animportant role in solving these problems. This paper takes Dr. glassescompany as the research object, aiming at finding out Dr. glassescompany problems in the supply chain management combining with themodern supply chain management theory,puting forward a reasonable andpractical supply chain management solution scheme, as follows:Changing Dr. glasses company internal organization structure, setting upa exclusive department of supply chain management; implementing ofERP system fully, increasing the financial&accounting modules and thethird party logistics, or many other modules, making supply chainmanagement more systematic, strengthen the management of enterprisebusiness processes, improving the overall level of supply chainmanagement in Dr. glasses company. At the same time, establishingstrategic cooperative partnership, strengthen the selection and evaluationof suppliers, implementing supplier management and the joint inventorymanagement, integrating logistics and third party logistics. All enhancedDr. glasses company external cooperation ability and reduce the overall supply chain inventory and logistics costs, improving efficiency andcustomer satisfaction. After designing the supply chain managementoptimization scheme, this paper formulates the supply chain managementoptimization strategy, promotion strategy and training strategy so that toensure the orderly implementation of supply chain managementoptimization scheme, at the same time, this study analyzes the key pointsand difficulties in implementation process, and points out that the fullimplementation of ERP system and information sharing are two bigdifficulties in this study. Finally, using some measures to prevent risks,enhancing the maneuverability of the plan. Hoping this study can providesupply chain management optimization method for the Dr. glassescompany as well as for the peer enterprises that can find a practicalmethod to maintain a lasting competitiveness.