The Study On Brand Marketing Strategy Of Dressing Enterprise

The number of Dressing brand species in China has exceeded 100 thousand, but no one can be famous in the world. The mode which has strengths in low cost and high output has become the bottle-neck of Chinese development on Dressing. Though China is the number one in cloth exporting, the slender profit just comes from producing and machining, which gained from selling by foreign dealer is the value of brand. The persistent development of firm depends on excellent product and outstanding brand. Making brand is the necessary route to from normal to success, the product will lively because of its brand. It must be a hardly process to make dressing brand, but it will be the proud of enterprise to hold brand of itself. The naissance of the brand makes chance of development to dressing enterprises, protect the value of brand is also the challenge between countries. The brand of one dressing wins the recognize of various society means the affirmation from customers to the diathesis, quality, management and visualize of the company. So give correct brand orientation, develop dressing brand, do relevant brand develop tactic, figure special national dressing brand and keep preponderant status in international challenge is the substance of development in dressing field, it's also the important mission faced to Chinese dressing enterprises. There are three researches way in this thesis.The first is the way of system research, do the study on the basis of whole marketing environment which is a system with various environment factors.The second is demonstration way, use vast examples and data in the thesis.The third way is through setting up model to make direct research.The whole technical route is consulting documents, marketing survey, system research and setting up model.At the end of thesis, a big system of dressing brand marketing is finished, it can expand new direction on dressing marketing, and has basilica directive sense to deeper research from now on.