The Resources Evaluation And Development Countermeasures Of Hunan Lang Mountain Ecotourism

Ecotourism, as a newly developing, environmental and sustainable travel mode, which emphasizes environment protection and benefiting local communities, is a modern tide of travel development in the world, and a hot topic for study of travel as well. Lang Mount which is located in Hunan province, is a national scenic area and is honored as the "Soul of Danxia and Treasure of Nation", and was formally enrolled in the World Heritage List in2010. It has the best integrated geomorphologic landscape of red basin Danxia in China, gathering "grand, rare, peril, elegant, quiet, vast, and wild" as an organic whole, with great viewing value, and is good place for people to close to nature or have a leisure tour. It is promising to develop. Acting as a strategic supporting point of Wuling Mountain in west Hunan province, the development of Lang Mount’s ecotourism exerts a fundamental function to facilitate regional ecology and economic development and promote the competitive power of Hunan’s tourist industry in both domestic and overseas markets.In order to promote Lang Mount’s ecotourism sustained, healthy and rapid development, the paper, on the basis of much research on literatures both domestic and abroad, adopting field method, comparative analysis method, SWOT method, qualitative analysis connected with quantitative, theoretical analysis linked with empirical, made a comprehensive analysis of Lang Mount’s current situation of ecotourism, its advantages and disadvantages, opportunities and threats, and made scientific evaluation of Lang Mount’s tourist resources, environment and market for it sustainable development. Directing at the problems of unclear brand positioning, lacking of capital, incomplete tourist elements, inefficient management system and difficulties in protecting the scenic spot, the paper, taking the idea of "Resource Protection, and Improving Performance" established a initial planning and construction scheme of the tourist attraction, presented a strategic direction and suggestion, which is acted as theoretical support and scientific basis for its sustainable development. The research is meaningful for a new cognition of the relationship between human and nature. It is also significant to effectively use and protect eco-resources. turn regional economic pattern and modify structure, which drive to develop local industry, obtain a better ecological environment and benefits together with better social and economic welfare.