Enterprises Sustainable Growth Strategy Analysis Based On The Financial Perspective

Financial strategy plays an essential role of the enterprises sustainable development on the basis of constant cash flow. It is considered to be the critical part of corporate core competitiveness by allocating resources and optimizing allocation of resources. It is suggested that enhancement of core competitiveness and maintain of advantages of competitiveness should be taken into consideration when making financial strategies for companies.The dissertation is on the focus of financial strategy for sustainable development of enterprises by case studies. It attempts to provide theoretical and practical advices based on the analysis and data validation of sustainable growth model. In the first part of the dissertation, it reviews the literature and theoretical background, and covers the comparative research of the two sustainable growth model. After that, financial indicators influenced sustainable growth rate would be introduced in detail, which including sales margin, asset turnover, equity multiplier and retained earning ratios. The following part aims at formulating adeuqet financial strategy for enterprises based on the analysis of factors influenced value creation and growth rate. There are two case studies in this part which represent companies with excessive growth and insufficient growth individually to illustrate how to apply sustainable growth rate model, and gives comparative studies for the two conditions that companies may confront. In the last part, the following aspects would be covered to give suggestions on the implement of financial strategy for companies to realize sustainable growth, which including the analysis of corporate financial environment, corporate strategy evaluation and safeguards of corporate sustainable growth.The dissertation attempts to give practical suggestions to executives on corporate sustainable growth based on the case studies of two listed companies in Tianjin combined with analysis of their existed problems. The research result could be applied for the corporate financial planning and selection of financial strategy, and provides a different views on the research of sustainable growth. It is also beneficial for financial and managerial strategy making to maintain the adequate growth for companies in different periods.