The Research On Financial Strategies Based On Sustainable Growth Of Enterprises

With the rapid development of market economy and competition among enterprises, business center began to transfer to modern financial. Faced with the uncertainty of market and complexity of environment, if companies want to maintain sustainable growth and sustainable profitability, they should not only strengthen their financial management, but also combine it with strategies to give full play to its integrated resource allocation function. This shows that financial strategy is becoming increasingly important. How to select the appropriate financial strategy according to operating status becomes an important factor in restricting business growth. So this paper gives a research on the selection of company's financial strategy for sustainable growth.Using of standardized research methods, the paper is divided into five chapters, the research ideas are:In the first chapter, the status of financial strategy on the domestic and international is introduced from different research direction, then, on the basis of this, the significance, methods and ideas of the research are described. The second chapter firstly outlines the theory of sustainable growth to analyze the factors that affect sustainable growth, and then elaborates theory of financial strategy, and then it gives an analyze on the relationship between the financial strategies and sustainable growth: the financial strategy promotes sustainable growth of companies and sustainable growth of companies is the guiding ideology of financial strategy. At the last of this chapter, it summarizes that financial strategic objectives of enterprises under the guidance of the sustainable growth are value creation and finds out the driving factors of value creation to lay theoretical foundation for building model of the next chapter. Next, under the guidance of ideas for sustainable growth and the financial strategic objectives—value creation, Chapter 3 constructs a basic model of financial strategic choice, and on this basis, with the introduction of management risk factors,a improved model is established—the financial strategy matrix based on value creation, growth rate and operational risk. Then the choices of different quadrants of the financial strategy are discussed. After that, Chapter 4 analyzes financial strategic choice of Xiali in 2009 and 2010 by using the basic model. Finally, the conclusions and prospects for further research are concluded.