| Since reform and opening up, after30years of development, our country’s economy has entered a stage of rapid development, people’s living standard is increasing day by day, China not only is the world’s manufacturing center in China, also become the focus of world attention. With the quality of life of residents improving, the proportion of consumption in the income is also rising. Along with the science and technology strength, mature development conditions promote the rapid development of the fuel gas industry, from the Chinese copying which technology introduced from abroad, to made in China, to realize independent innovation breakthrough in gas stoves sales in China soared at a speed of about25%a year. Domestic gas market became more competitive, means of competition also presents the diversified forms. Foreign brands are targeting the Chinese market, making China the whole market development rapidly.For company X, according to the market marketing theory and combining with the company’s actual situation, making a specific and targeted marketing strategy, not only has the great significance on the formation of a X company’s competitive advantage, will also have a significant impact on the development direction of the future for X company.Firstly, this article reviews the history of the fuel gas industry development in our country and analyzes its present situation, industry characteristics, and analyzes the future trend of the development of gas industry in China. Secondly, combining with new type pulse controller products X company (China) co., LTD., it analyzes the fuel gas development, respectively, from the project, technical feasibility, and the purpose of the product demand and risk factor three aspects. Again, using the SWOT analysis method, it analyses and positions gas industry market which X company face, respectively, from the strengths, weaknesses, opportunities and threats. On this basis, the marketing strategy of fuel gas pulse controller is putting forward. |
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