Research On Marketing Strategy Of Fast Pulse Powe Of Zhongwu Haitong Company

Fast pulse power as a high-tech product, its application field is quite extensive,applies not only to the gold-plated, silver-plated, nickel-plated, tinned coatingperformance can be significantly improved; flue dust and food disinfection of the areabut also other products not Alternate advantage. In ZhongWu Haitong Company mainlyengaged in the research and development of high-performance special power,manufacturing, sales and service, especially in the high-voltage pulse power is verystrong in scientific research and manufacturing capacity, is one of our most promisingdevelopments in the field of pulsed power supply enterprises. However, high-pressurefast pulse power as a high-tech products, the current market level is not high, is still inthe initial stage of promotion, higher research and development costs due to the fastpulse power, resulting in higher product prices, the market demand by more constraints.In order to promote the development of pulse power industry, but also in ZhongWuHaitong Company to a new level, it is very important to develop a reasonable marketingstrategy for fast pulse power.This paper first summarized the results of theoretical studies of the domestic andinternational marketing strategy, lay a theoretical foundation for the formulation ofmarketing strategy for the fast-pulse power. Then carried out a detailed analysis of themarketing environment in ZhongWu Haitong fast pulse power, fast pulse power marketdevelopment at home and abroad as well as macroeconomic factors affect the fast pulsepower supply and demand situation. ZhongWu Haitong’s fast pulse power marketingopportunities and challenges in properties with SWOT analysis on the basis of theabove analysis, product strengths and weaknesses, to lay the foundation for theformulation of marketing strategy. Taking into account the fast pulse power market isstill in the grow stage, the different parts of the market situation, so fast pulse powermarket segmentation, and select market segments based on the company’s strategicobjectives. Based on the above analysis, combined with ZhongWu Haitong’s fast pulsepower marketing strategy, we give a detailed analysis to the strategy and operations.Requires various complementary view of the implementation of the marketing strategy, you can not rely solely on the sales department, the article concludes with a marketingstrategy implementation of safeguards, including the organizational guarantee for theprotection of human resources, the protection of corporate culture and risk preventionprotection.Determined by the full text of the final analysis, marketing strategy suitable for fastpulse power market conditions, Central China, East China two demand larger marketsegments should be the main product strategy, pricing strategy, supplemented byfocusing on product quality and functional diversity technology to meet consumerdemand; South China market to win the competition due to external shocks shouldincrease channel strategy to open up the market by selecting the number of dealers;North China market more high-end consumers, to do service work advantage of the key.Network marketing strategy should focus on the entire marketing process, while payingattention to the establishment of brand. Article conclusions in ZhongWu Haitong fastpulse power marketing activities important guiding significance, but also can provide areference for other special power sales.