Sales Strategy Research For K-Company Commercial Refrigeration Controller

As people pay more attention to food safety and food quality,fresh e-commerce and new retail have become engines of continuous growth in the commercial refrigeration equipment market;as the main carrier of food storage,the cold chain logistics market represented by cold storage has also made considerable progress.Commercial refrigeration controllers,as intermediate products in the industrial chain,are the core control components of commercial refrigeration equipment and cold storage engineering.The rapidly growing market demand has promoted the performance growth of commercial refrigeration controller manufacturers,and has also accelerated the process of improving efficiency and reducing costs in the industry,and intensified competition among enterprises.How to maintain the continuous development of sales performance of enterprises in a rapidly changing market environment is a concern for every commercial refrigeration controller manufacturer.This article starts from the characteristics of industrial marketing and combines the market segmentation theory and marketing mix theory to explore the transformation and reform of the marketing strategy of commercial refrigeration controller manufacturers in the new situation.As per the elaboration of company K marketing status quo to summarize the problems and raise reasons of existing marketing strategies.According to the analysis of the internal and external environment,we provide improvement suggestions for the improvement of K’s marketing strategy.This article figure out that the development of new media,artificial intelligence,the Internet of Things and virtual reality technology has provided new technical manners for company K’s brand promotion,customer penetration and cost reduction,and it has seized opportunities,met challenges,and finally achieved sustainable growth specific recommendations are provided.The author also hopes that this article can provide some ideas and directions for other companies in the commercial refrigeration controller industry to improve their marketing strategies.