| This paper use the method of insurance and freight logistics, marketing and other aspects of the theory of knowledge and the existing logistics development combining research, marketing mix strategies on cargo insurance with PICC, Guangdong Province in a branch of freight insurance business development and marketing strategy as an example, to make a thorough study of cargo transport insurance marketing combination strategy. This paper made a research on marketing mix strategy of freight insurance4Ps, provides freight insurance marketing development plan to keep pace with the times and is conducive to the further development of freight insurance.The thought and method of research purpose and significance of the research, this paper firstly introduces the freight insurance, cargo insurance the origin, development, characteristics, categories. The convenience of the reader risks have a preliminary understanding of freight transport, freight insurance domestic and foreign research present situation and the main research contents, and an insurance company cargo transportation insurance current market environment analysis, in order to export marketing opportunities. Analysis on the current situation of cargo transportation insurance marketing and the existing problems, and pave the way for4Ps marketing combination strategy for cargo insurance development. The fifth chapter case analysis on insurance Domestic Company cargo insurance marketing combination strategy, and discusses the trend of the development of freight logistics, cargo transport insurance requirements changes, continuous innovation, rapid development, diversification of marketing mix strategy, differentiation strategy, to gain more market share.Describes the ideas and Countermeasures of the development of freightinsurance marketing of the author on cargo insurance telephone marketing and network marketing, provide a reference for freight insurance business development of the insurance company and the same industry... |
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