Wuyuan Cultural Heritage Tourism Development At The Background Of The Travel Experience

With the era of experience economy, the continuous improvement of people’s material and cultural level, the tourists pay more and more attention to the needs of individuation, satisfying a higher level of tourism demand, for example, desire for knowledge, aesthetic taste, achievement of self-worth, to pursue a memorable tourism experience. At the same time, the national "12th Five-Year Plan" proposed develop the local tourism and related industries rely on the resources of the local cultural heritage, and develop the traditional characteristic culture to create the brand of cultural activities with national characteristics.Under this background, choose cultural heritage resources as the object of study, study deeply with a new ideas and perspectives from the tourism experience. In the background of the main theoretical basis of tourism experience, discuss deeply of the concepts and features of the tourism experience, and summarizes the meaning, features and value of cultural heritage, as well as the role of cultural heritage tourism. Explore the relationship between the tourism experience and the development of cultural heritage, summarizes the composition of the carrier system of tourism experience of cultural heritage, including tourism stage carrier, tourism activities carrier, tourism environment carrier and tourism services carrier, and illustrates the three major factors that affect the tourism experience of cultural heritage, including the main factors, objective factors and mediator factors.Under the premise of the above theoretical research, take Jiangxi Wuyuan of the rich cultural heritage tourism resources as an example, invest and evaluate cultural heritage tourism resources of Wuyuan. Analysis quantitatively of tourism experience of cultural heritage in Wuyuan by the theory of tourism experience and tourists satisfaction. Describe qualitatively of tourism experience of cultural heritage in Wuyuan through ASEB. Finally, propose overall concept of the development of experience tourism of cultural heritage in Wuyuan aiming to the problem of the above analysis, and address specifically the idea, the goals and the general principles of the development. Advance the specific steps of development, including the determine of experience topic, the design of experience project, the improvement of experience facilities, the management and control of the scenic experience, and the launch of experience marketing. Hoping to provide a new perspective, new ideas and new methods for tourism development of cultural heritage in Wuyuan. At the same time, hoping to bring some referential significance for tourism destination of cultural heritage to achieve the sustainable development of the tourism of cultural heritage.