3G Era Of Mobile Advertising Communication Strategy Research

According to iResearch survey report statistics, as of the end of2012, China’s mobilephone users has exceeded10million smart phone users exceeded300million, the growth rateof China’s smartphone users exceeded50%in2012exceeded300million3G users will soon,these data imply forward China’s3G smart phones are fast popularity; so-called smart phones(Smartphone), is "like a PC with a separate operating system user to install the software,games, and other third-party service providers to provide the program through this classprogram to continue to expand the functionality of the phone, and wireless network accessthrough the mobile communication network to achieve the general term for this phone."With the rapid development and popularization of3G communications technology andmobile intelligent3G era of mobile media relative to traditional mobile media as well as othermedia has incomparable advantages addition, as the phone functions increasingly powerfulclient for mobile phones function and location, as well as habits than before, compared toproduce a huge change, At the same time, the3G era of mobile media forms of advertisingdiversified, more unique.In this paper, on the basis of advertising, communication studies, marketing research3Gera of mobile media relative to traditional mobile media and other new media features, thenew type of mobile advertising, mobile advertising audience characteristics and thedissemination of strategy and other aspects of the study.This paper is divided into five chapters, the first chapter expounds the background andsignificance of the thesis topics, in order to clear thesis content and methods to identifyinnovative breakthrough point. The second chapter on the new features as well as the mode oftransmission of the3G era of mobile media. The third chapter expounds the3G era, the maintypes and characteristics of mobile advertising, mobile advertising dissemination of results, aswell as domestic and foreign mobile advertising development status. By more detailedexamples of the introduction of3G era, mobile advertising form and divided into threecategories, the first category of traditional phone PUSH forms of advertising, the secondcategory is the two-dimensional code and application forms of advertising, and the thirdapplication The program also continued to explore advertising; based on the era of3G mobilephone advertising effectiveness, and foreign development. The fourth chapter focuses on exploring the3G era of mobile advertising audience that the characteristics of the mobilephone users, the overall size of the mobile phone users, age distribution, sex ratio, income,educational background, application usage; study audience for the study of the3G era mobileadvertising communication strategy plays an important role and significance.3G era ofmobile advertising in the fifth chapter of the focus on communication strategies, analyze,respectively, from the spread of the five basic elements, aimed at preserving To advertisers,advertising agencies, audience relations among based on, and to improve the communicationeffects of mobile advertising, and ultimately to promote the healthy development of the3Gera, mobile advertising industry.