Analysis On Zaozhuang Tourism Development Path And Countermeasures During The Urban Transformation

The economic development of resource-based city has been over-reliant on resource-based industries. There are already many complicated economic and social issues such as slow economic growth, environmental pollution, industrial structure imbalance and employment problems, hence transformation development is very urgently needed. Resource-based city should develop substituted industry and carry out transitional development before the exhaustion of resources. If the resources are depleted, the resource-based industries will decline, and then the city will decline due to resource depletion. The adjustment and optimization of industrial structure is the main and core content of the urban transformation for resource-based cities, and also a difficult problem. There are various industrial transformation ideas for resource-exhausted cities. The transformation of resource-based cities should be based on the specific circumstances of the city. The government should make transformation strategies according to local situations, based on their own advantages, to develop a diversified substituted industry and achieve competitive advantage. Practices have proven that it is of great importance to take full advantage of the local and surrounding tourism resources, actively develop the tourism industry, which is an effective measure to implement industrial restructuring, to adjust economic structure, to optimize the industrial structure, hence to achieve sustainable development. It is a significant route industrial transformation process for Zaozhuang city.Combined with the actual situation of Zaozhuang industrial transformation, this thesis attempts to study the transformation of resource-exhausted cities and selecting tourism as its substituted industry and related issues. It mainly adopts normative research and empirical research methods, explores the industrial development status and problems in the process of urban transformation, and on this basis research how to make proper policies and plans and to seek a reasonable path to develop tourism, hence to actively guide and standardize the development of tourism and effectively promote the urban transformation of Zaozhuang city.Through research, this paper argues that the development of tourism industry can promote the economic development of Zaozhuang city and optimize industrial structure, which can also promote the employment of urban and rural residents, the ecological environment protection, the perfection of urban function, and local cultural heritage and promote comprehensive, balanced and sustainable economic and social development. At present, the development space of domestic tourism industry is vast. And Zaozhuang city is rich in tourism resources and the transportation is convenient. It has the advantageous conditions for developing tourism, which is an effective way for the urban transformation of Zaozhuang city. Choosing tourism as the new leading industry of city transformation, the city should highlight its own characteristics according to its own resource advantages and plan and orientate the tourism development combining with the urban development planning. It also should deeply explore the cultural connotation of tourism resources and improve its city culture grade and the quality and attraction of tourism resources. In view of the current changes of tourism consumption demand, the tourism image of Zaozhuang is put forward, that is,"close to nature","easy","healthy" and "young", into which new fashionable elements will be integrated to run through the development of all kinds of tourism resources in Zaozhuang and gradually to create a distinctive tourism products system. And in the process of tourism development, it should pay attention to the protection of tourism resources and ecological environment and constantly improve its capability of urban infrastructure and public services. At the same time, the creative thinking can strengthen the tourism brand marketing. So it can also create influential tourist destination brands to realize the differentiation, branding, and sustainable development of regional tourism.