The Present Situation And Development Strategy Research Of Rural Tourism In Shandong Province

Thirty years of reform and opening up, with the continuous development of our economy and the improvement of people’s living standard, people’s pursuit of the spiritual and cultural life is increasingly rich, city residents eager to escape from the city to the country of Cuba, indulge landscape, leisure and entertainment, therefore, rural tourism in China began to rise and development. According to the sixth national census data show that, at present,98.7millions resident population in Shandong Province, the city population is53.7millions. In2012, Shandong province to achieve GDP5hundred millions yuan, an increase of9.8%, the per capita GDP of more than50000yuan, per capita disposable income of urban residents26000yuan. City of level of ascension, the disposable income of residents increased for the development of rural tourism industry in Shandong province to provide a good opportunity.The article elaborates the concept of rural tourism, the tourism industry chain, the successful case of rural tourism development at home and abroad on the basis of comparative analysis, research on rural tourism was further comb, and on this basis, using literature analysis, content analysis, comparative analysis and other methods of Shandong province to the development of rural tourism the advantages and existing problems, put forward the development of rural tourism industry in Shandong Province, counter-measures and suggestions.Research thinks, the development of Shandong province rural tourism has advantage of location, developed economy, high income, natural and human landscape rich, simple folk customs. But there are still many problems of Shandong province rural tourism industry health, rapid, sustainable development, mainly in the rural tourism product is not fine, inadequate infrastructure, marketing, management main body is not weak, lack of professional talents. It seriously affects the development of rural tourism industry in Shandong province. How to break through these constraints, these problems are solved, not only to the Shandong province rural tourism development of rural social economy and the whole of Shandong province fast, health, sustainable development is of great significance.After research and analysis, the article thinks, Shandong province to achieve rural tourism further development and prosperity, should take the rural tourism products depth development of rural tourism, improve product quality; to improve the infrastructure of rural tourism, to enhance the level of tourism service; extending rural tourism industry chain, the benign interaction realized all aspects of rural tourism industry chain; focus developing rural tourism professionals; to strengthen the rural tourism marketing; growth development main body of rural tourism development at the present stage, according to the Shandong province actual rural tourism cooperative measures.