Ningxia Yongning Zhongning Rural Tourism Marketing Strategy Research

Rural tourism, as a new spark of china's tourism, which appeared at a terrific speed and new spirit, has drawn widespread attention from home and abroad. China's rural tourism began later than other countries' and on its primary state. And our marketing of it is also on the exploring state facing many marketing problems. So, as regard to our recent market situation, it's theoretically and practically vital to explore a marketing road suitable for its development in order to guide our country's rural tourism into a harmonious and scientific and ecological way of development, improve the competition of rural tourism and realize the sustainable development of tourism.The background of the thesis is the author's hometown, yongning, Yinchuan, Ningxia province. The author applies the knowledge of tourism management, such as Tourism Marketing, and the analysis of development of Yongning's rural tourism to probe into it. The thesis, so as to be clear about the orientation and purposes of Ningxia's rural tourism and to maximize the potential of the region's tourism market, adopt SWOT analysis to analyze the interior advantage and weakness, the outer opportunities and challenges of development of Ningxia's rural tourism. The author probes into it from mainly two aspects. On one hand, the thesis make a survey of the passenger source and customer satisfaction, scientifically analyze the characteristics of this region's rural tourism, and make a strategy of the aim market home and abroad. On the other hand, the thesis analyzes the change of need of rural tourism products in order to satisfy Market demand. In the end, the author make planning about service system of Yongnign's rural tourism, to strength the tourism marketing, and help put the marketing strategy into practice.