The Research On The Development Strategy For Xiangneng Hualei Optoelectronic Co.,Ltd.

Development strategy plays a signiifcant role in the development of a company, onwhich the compan’ys future relies. The research object of this thesis, Xiangneng HualeiOptoelectric Corporation, is a high-tech enterprise founded in2008，focuses on LEDepitaxial wafers and chips manufacture. LED industry is one of the key ifelds ofnational strategic emerging industries with strong competitiveness, which would bringuncertainties to the company. Thus, in order to accelerate the development, thesisexplores and discusses company developing strategies from the perspective ofenvironment analysis, strategy design and strategy implementation.On the basis of earlier researches, this thesis summarizes the developing history ofstrategy studies in and abroad, provides a thorough discussion of company strategyenvironment from interior and exterior developing environments and strategicdevelopment modules to clarify the strategic position and selections henceforth.According to the position and selections in the strategy environment and regardingpresent situations of the company, the developing strategy is made as follows. Set majorbusiness in LED epitaxial wafer and chips production, and decide the innovativedeveloping strategy in the contention of organization innovation, culture innovation andbrand innovation, emphasize the corporaiton level core competitive strategy ofcultivating prominent employees, raising key technology, and researching anddeveloping of major products and facilities. Finally, conifrm the procedures, methodsand safeguards of strategy carry out, and give a comprehensive evaluation ofcorporaiton strategy and implementation results from economic and social perspectives.Hope it could provide beneifcial insights and new enlightens for strategy makingcorporaitons.