The Research On Zhengzhou Hengke Industrial CoLTD’s Development Strategy

Weighing is one of the important basis of national economic activities, weighing apparatus is to achieve important weighing device. According to the China Association weighing statistics, in 2011 industry realize the industrial output value of 108 billion yuan, in 2012 the industry realize the industrial output value of 106 billion yuan, in 2013 the industry realize the industrial output value of 110 billion yuan, China weighing industry experience of industrial development in 2011 after the peak of the industry growth rate far lower than the same period in the domestic GDP growth, stagflation stagnant era, the weak demand and the competition is more intense, let each weighing apparatus enterprises under pressure, how to find a development path from the fierce competition is that each enterprise must face the problem.This paper selects the deputy director of China weighing instrument industry in the development of intelligent transportation units, dynamic weighing segments of famous manufacturers-Zhengzhou Hengke industry limited company as an example, based on the relevant research literature, a detailed analysis of the opportunities facing the enterprise and its own resources, a variety of analysis tools of strategic management of the integrated use of. The enterprise strategy analysis is discussed, and put forward the research of concentric diversification strategy, integration strategy, differentiation focus strategy to provide help for the practical strategy, provide guidance for enterprises to further enhance the core competitiveness of the formation of competitive advantage. And on the basis of the formation of the measures and suggestions to improve human resources management system, promote technological innovation and management innovation, strengthen the marketing work, to promote the implementation of the strategy of excellent performance mode.