The Application Of Female Body Language In Fashion Marketing

The human body language as an important way to communicate, is not only an important carrier of the deep impression, but also the media to convey the world inside people. Body language is the basic function of mind reading and communication, in many cases, communication between human beings doesn’t need words, only the body behavior to form complete communication system, even if we are from different countries and different education background still we can use gestures to communicate. At the same time it has multiple, complex features. In the rapid development of the clothing, industry the competition between the enterprises today is also increasingly fierce, so,"marketing" should be paid enough attention to, and should be regarded as important winning weapon as an important weapon in the win. However, in the clothing of the marketing process, It is still difficult to lead the consumer spending and expand the brand’s influence. Clothing enterprise need a kind of creative thinking for clothing marketing planning, and to build up the brand image and brand connotation, and eventually win in the clothing industry. Modern women pay more attention to self value and status so the use of female body language in the clothing marketing is particularly important.This paper, with the female body language as a major breakthrough point, with the basic principle of female mental and body language as the theory basis, analyze the background of female body language in the clothing. Marketing and the research situation at home and abroad at the same time analyzes the development of Chinese garment industry situation and the development tendency of theory and practice. The paper also explores the static and dynamic behavior of the symbols of the knowledge clothing enterprise make full use of body language in the marketing planning and marketing the process and use body language to contribute to consumption, so as to achieve the purpose of clothing enterprise marketing.Through the analysis of the female body behavior the senior sales training plan, and practice it in a follow-up study practice, and to adjust; About body language symbols in the clothing women marketing planning (clothing brand logo sure, clothing brand market segment, positioning and the development, the packing garments)we may from the related theory and practical consumer survey, through the SPSS to know whether the designing based on female body symbol would have influence on consumer, the result shows this research is of practical significance, and can be implemented in marketing planning department, the starting point is the more innovative.