Study On The Status Quo And Strategy Of Deer Industry Development

Deer industry in China has a long history of development, especially thedevelopment of recent decades has considerable scale, in China’s deer industrybelongs to the special breeding. The world’s first production of antler deer industrybased product is established by some state-owned enterprises in our country in theearly50century, western countries established deer industry in70-80years, initiallycompletely meat development. In1987the international market in China after theformation of pilose antler, deer antler development become the forerunner, caused theattention of some western countries, Western deer industry also began to take andjoined to form today, competing with pilose antler export competitive situation. Thedeer owners support area has become a pillar industry to increase the income offarmers, rural economic prosperity, also focus on many areas of strategic adjustmentof agricultural structure, status and function in the agriculture, the rural economy in anincreasingly prominent. At the same time the deer industry is weak power industry notonly faces constraints, many domestic policy, but also by the foreign emerging DeerNational, challenges and deer products market, resulting in domestic deer industry inthe development of some of the major problems and contradictions have becomeincreasingly serious. Therefore, how to correctly analyze a series of problems, thedeer industry in a particular situation in China, and forecast the trend of the futuredevelopment, strategy and planning for sustainable development in China, holdinghigh the deer industry, is important strategic issue research carefully.In view of this, in recent years, we in the deer industry research, not only paysattention to the investigation and analysis of present situation of regional industry keydeer raising in our country, but also considers some not too be deer field investigationdeer regional situation. Take the field investigation, interview, information exchange,grasp the status quo of China’s industry, and the deer industry reacted strongly to theissue: the industry standard, industry related policies and legal status, industrymanagement, product use, product quality and reputation, deer products marketchanges such as key investigation. On the basis of deer farming in China on theanalysis of the present situation, puts forward the future development strategy andplanning.This research mainly adopts the field survey, the exchange forum, field visits, exchange of information, domestic and foreign data query, carries on the summary tothe world situation and China’s deer industry development present situation, deerproducts, development and analyzes the influence factors of deer industrydevelopment analysis, domestic and international velvet marketing, put forward theconcrete measures for the development of deer industry in our country, in order topromote the product sales and promote the development of deer farming industry toprovide scientific reference. In this paper briefly elaborates the domestic and foreigndeer industry development present situation, analyzes the problems and causes of thedevelopment of China’s deer industry and under the new situation of deer farmingindustry in China is facing opportunities and challenges, are discussed and therestriction factors of deer industry development and related issues, from the feedingcost, the bottom line and product markets, deer industry policy and legal aspects, thecurrent situation of the development of the deer industry in China are expounded,analyzed the facing key factors affecting the deer industry development and deerindustry development of the difficulties, and puts forward some strategies for futuredevelopment of the deer industry and Countermeasures of how to improve theinternational competitiveness of Chinese deer product, provide the scientific referencefor the study of the deer industry in China, so as to provide some references forpromoting the deer industry development.