Investigation Report On The Current Situation And Management Measuresof The Deer Industry In Jilin Province

Deer industry is a dominant industry in Jilin Province, the industrial development of the local economic benefits are also more considerable, but also a new industry strategic planning in Jilin Province, the economic development has an important position. Jilin Province deer industry has unique geographical environment and historical conditions, industry after decades of development, the deer population, deer products and by-product production ranks first in the country, sold at home and abroad. The development of the deer industry in Jilin Province can drive local farmers income, to optimize the structure of agricultural production, but also to meet the people’s demand of health food, and industrial innovation mode of development, the deer industry sustainable and healthy development has important strategic significance.However at the present stage of Jilin Province deer industry development lags behind, has not formed the industrial advantages, from the current situation to see, Shuangyang deer industry development exist many restrictive factors, like backward deer populations and the quality, breed difference; deer breeding industry scale too small and dispersed, there is no established a unified industry mechanism; deer Deputy product development slow, strength of scientific research investment is less; deer industry market management is not standardized, shoddy, fake and shoddy products phenomenon; deer industry service system is not perfect, no corresponding service training; competition for foreign products. In this paper, we first analyze domestic deer industry development status and problems, based on the specific analysis of the domestic aquaculture of deer, deer products processing industry present situation, put forward the problems existing in domestic deer industry development; secondly deer industry development situation and problem analysis of Jilin Province, Jilin Province deer industry development course and the general situation of discourse, by way of questionnaire from deer industry managers, practitioners, consumers do research proposed deer industry development in Jilin Province.In Shuangyang District of Changchun City deer industry as the main research object, deer industry in the present stage of development of the status quo summary, and compared with domestic deer industry present situation, to explore the superiority of Shuangyang deer industry is facing, weaknesses, opportunities and threats, and constraints of the deer industry development, put forward of deer industry development countermeasure and the suggestion; in the collation of data research using SWOT analysis method of Shuangyang deer industry development advantages, weaknesses, opportunities and threats analysis. Finally measures of sustainable development of Changchun City Shuangyang deer industry. Such as rational use of geographic indications of sika deer, to create the industry brand, promote product innovation leading enterprises, improve the added value of the products, standardize the market operation and management, widely publicize the knowledge in deer products, increase investment in scientific research strength, improve herd quality, achieve the sustainable development of Changchun City Shuangyang deer industry.Finally come to Jilin Province deer industry sustainable development strategy, such as perfecting the deer industry laws and regulations and related policies, government policy support deer industry, optimize the industrial development and meet the demand of the market; improve the quality of high quality deer breeding, establish the right to raise the concept of deer, strengthen the protection of the aquaculture environment; increase research and development efforts of deer products and to strengthen the production management of the products; increase of deer product market regulation, establish industry business model.