The Impact And Countermeasure Study On Pingan-bank Business Development Under The Interest Rate Marketization Reform

The controls of loans interest rate to financial institutions will be radicallyliberalized since the July20，2013，which marking China’s interest rate marketinghas been basically completed，and China’s market-oriented interest rate reform hasentered the final sprint stage．However，it also shows that China is in the interest ratereform，there will be further related documents which is about market-orientedinterest rate reform in the future．As we all know that，the interest rate as one of themost important economic fundamentals， the changes would be felt by the wholesociety causing huge economic balance，directly or indirectly．Therefore，the relatedresearches are quite focus on the impact of interest rate marketing and copingstrategies，but few people are concerned that it is greatly and directly affected tobanking．This paper attempts to summarize reaches related to marketing-interestrates，drawing on international experience in marketing interest rates，combined withthe process of marketing interest rates，interest rates marketing are analyzed in detailfrom the development of Ping’an-bank business，and exploring the process ofmarket-oriented reform of interest rates in the banking business countermeasures，togive advice to the bank in the process of marketization of interest rates to becorrectly positioned and seize business development，and to provide a reference toprotect the healthy development of China’s banking industry．...