Research On The Sales Satisfaction Promotion Strategy Of Northeast Audi Dealer

China’s luxury car market has shown a fierce competition in those years. Inrecent years, almost all well-known international luxury car brands have landed inChina, Audi, BMW, Mercedes-Benz has achieved domestically. Luxury car directdistributor-the luxury automobile4S dealers, faced with a sharp decline in profitsituation. Relying solely on the traditional car sales to earn profit model has graduallyspread to many areas, the entire value chain of high value-added marketing directionfor painful fission. How to retain customers, how to make customers more enjoyable,how to improve customer satisfaction, which has become the automotivemanufacturers and4S stores increasingly focus of concern. Who own customers whoin the world has become an indisputable fact.In the Chinese auto market, now the increasing speed is slowing down. Theenhancing customer satisfaction, and further improving customer loyalty, has againbeen the major manufacturers and distributors on the agenda, once again become thefocus. It is an important management tool for enhancing customer satisfaction that ithas become the field of automobile manufacturers in the channel.This article aims to study the model on satisfaction and satisfaction assessmentmodel, combined with Audi in the northeast region of the actual situation, analysis ofcustomer satisfaction, customer satisfaction model, satisfaction measurement model,satisfaction evaluation methods, thereby increasing sales through Audi dealersatisfaction and thus enhance the management level. The sales satisfactionimprovement will help to push "enhancing the sales and service of high quality," "creating high customer satisfaction","building brand loyalty" and "achievinginformation feedback". So we can practice the general theory of spectacle such as"low cost or free cost in exchange for the satisfaction would bring the full benefits ofimprovement ". In this article, the Audi dealer sales satisfaction improvement was putto be the sample. Then deeply research Audi dealer management level to improve.Take the case studies as the core and supplemented by theoretical explanations andwith qualitative research methods and secondary data, document access, contentanalysis methods.The first chapter, describes the contents of this paper to study and researchsignificance, indicating that the current customer satisfaction has occupied almost themost important position in the corporate strategy.The second chapter describes the Northeast Audi Sales Satisfaction status andproblem analysis, by way of empirical analyzes from the problem.The third chapter of the in-depth interviews, content analysis, case studies andother methods to practical example discusses the northeastern region of the effectiveways to enhance satisfaction and success stories.The fourth chapter describes the Northeast multidimensional lifting direction toimprove the variety and enhance the satisfaction of specific measures.In this article, for the Audi Sales Satisfaction Northeast problem analysisconcluded as follows: First, the weakness point of sale process aspects includingrequirements analysis, display, test drive, offer negotiation, this four weak pointsneed to be improved. Secondly, the dealer managers, the part of the dealer did notput a standard sales process actually implemented and enforced, and there is no clearincentive mechanisms established in various sectors. Subsequently, these two aspects of weakness for improvement strategies are described, and concrete and specificdirection to enhance the next action steps were to done.