Study On The Mode Of Brand Strategy Of Bai Shan Fang Da Group

For over sixty years, especially the thirty years of reform and opening up,China’scirculation industry continues to expand the scale, subject and diverse forms,accelerating industrial upgrading. The increasingly fierce market competition, thebrand as a business strategy, more and moreattention by enterprises, especially theirown do not have the strong production ability, do not have theirown characteristics inthe tertiary industry, strengthen brand awareness, brand development strategy toenhance the core competitiveness of enterprises, enhanceconsumerbrand dependence,is a shortcut to develop.Asymmetric information to understand the enterprise information in theconsumer’s single channel, between consumers and enterprises the case, consumersare increasingly focused on brand choice. Bai shan party in20years adhere to thegood faith management, considerate serviceuninterrupted efforts, a bright banner ofBaishan party in the circulation industry in Jilin province.In Jilin, any famous liquor can in Bai shan Fang Da traced, whether it is Moutai,Wuliangye or Shuijingfang, Gujing Gong, but in the real estate the low-end liquorfound in Bai shan Fang Da but not, it does not reflect the Baishan party corecompetitiveness, brand strategy to create corporate brand image.China’s liquor industry developing quickly since reforming and opening, go upcentury ninety time later period reached its peak, but after nearly tenyears of liquorindustry gradually shrinking,2004to the bottom, then began to recover gradually. Baishan Fang da group predecessor white rumstation, from the restructuring ofstate-owned enterprises to the diversified development, from the general managerpersonally to rum leaflets to the enterprise was founded in20years, sales of liquorabout7000000box no fakes, Baishan Fang Da is not affected by the liquor industry to shrink andunable to get up after a fall, back to the reduction of unremitting brandroute however, growing, industry development.Baishan Fang Da not only made the liquor circulation, also built inJilinprovince liquor culture, investment to build Jilin province famous Chinese andforeign trade exhibition center. There are thousands of liquor, a one meter highwinebottle, there is also a small bottle can play in your hands, fragrant sweet Sichuanliquor, also has rich rich in wine. The provincialpeople’s attention, thesuccessfulcreation of Guinness "the greatest number of liquor collection" world record.Through the analysis on the mountain side of big brand strategy, brand strategyand brand strategy to do theoretical basis, implementation of Bai shan Fang Da indifferent periods of tree brand, brand, brand strategy, analysis of Bais han party bigfamous brand strategy; study in different levels of brand strategy mode, the corestrategy, the auxiliary strategy and the maintenance strategy model, obtained theEnlightenment from the brand strategy of Bai shan large, describes the advantages anddevelopment of Bai shan party by the famous brand strategy is obtained, guide andreference for the selection and development strategy of famous brand enterprises.