Strategy Based On Customer Value Delivered Demand Chain Integration

In the customer economy, the demand is the starting point of all market behavior and the fundamental end. To truly enhance their core competitiveness, the enterprises only stand the consumers’point of view, market-oriented, take customer value as the core. Therefore, the demand chain management as competitive advantage in gaining access to the new management model, which should be based on strategic thinking in the customer delivered value to its breakthrough.Firstly, this paper analyzes the composition of the customer delivered value, proposes five strategies to optimize this value, researches the second strategy as the base, analyzes the relationship between and the demand chain strategy, obtains two demand chain strategies matching with the customer costs, and forms the customer delivered value-based demand chain integration strategy on the basis of the formation of two strategies for integrating. Secondly, the paper analyzes the form factor of the cost and time factors, which are two of the factors influencing demand chain integration strategy, proposes the main operating indexes which should be taken into account to provide a basis for quantitative analysis for this strategy model. Then, taking its basic operating indices as the parameter, the paper build a simplified third-order model for demand chain integration strategy, and further analyzes the basic operational indicator of this strategy, to achieve the third-order chain demand chain integration strategy for the expansion and improvement of the model, which offers decision support for the enterprise demand chain integration from the perspective of the customer delivered value.Finally, taking the demand chain integration strategy of Hengyang Changxing electronics manufacturer for the empirical study, the paper quantitatively analyzes the problem of strategic decision-making based on the different needs of the customer delivered value chain integration.