An Empirical Study Of Corporate Social Responsibility And Corporate Performance

With the development of global economic integration, shortage of environment andresources, global warming, all these have brought great pressure to the development of thesociety and enterprises. These prompted the international community’s emphasis oncorporate social responsibility and enterprise awareness of social responsibility has beenimproved. As a standard of evaluation of enterprises, social responsibility has become atrend and fashion in the world. In this context, the relationship of corporate socialresponsibility and corporate performance has gradually become the focus of enterprisesand scholars.In recent years, series of things happened, such as Mengniu milk poisoning, Foxconnsuicides, Harbin bridge collapse events, which caused the social attention. Based on this,this paper took the relationship between corporate social responsibility and corporateperformance as the research content, in order to promote enterprise development, payattention to the health of consumers, and the sustainable development of ecologicalenvironment. At the same time, with the improvement of people’s living standard, people’sloyalty to a product or enterprise, more and more depends on the situation of the corporatesocial responsibility. Therefore, the social responsibility of enterprise is related toenterprise’s survival and development, which affects the sustainable development of thewhole society.In this paper, on the basis of the relevant theories about social responsibility, itanalyzed the situation of social responsibility in Anhui province and whole countryrespectively, and also lists some successful cases of some enterprises which put the socialresponsibility into the enterprise strategy. On the basis of the theory research, this articleselects the data of59listed companies in Anhui province for3years, it researched therelationship between the enterprises social responsibility and corporate performance. Thisresearch used the linear regression model to carry on the empirical analysis, based on thestakeholder theory, social contract theory and transaction cost theory, combined with theactual need to select employees, customers, suppliers, shareholders and society to measurecorporate social responsibility; in the selection of enterprise performance evaluation index,considering the influence factors of market indicators is too much, which may affect thereliability of the results, so it selected ROA to reflect the business performance.Combined with the implementation of corporate social responsibility in anhuiprovince and whole country, this paper found that for some stakeholder responsibility can improve economic in current, through the empirical study, there are also someresponsibility for enterprise stakeholders, which need more time to get benefits. Therefore,fulfill social responsibility can improve enterprise performance in the long run, which isadvantageous to promote enterprise development, and encourage enterprises managementto fulfill social responsibility, and then put forward the suggestions and measures of theenterprises to perform social responsibility.This paper’s innovation points are: firstly, based on the stakeholder theory and theidea of corporate social responsibility, on the basis of predecessors’ research, it establishedindicators of social responsibility and corporate performance; secondly, this article isaimed at researching corporate social responsibility in Anhui province,and there is a fewresearch in this field.This article also has many deficiencies, which needs further in-depth study.Deficiency has the following points: first, it is the index selection, the indicators are notcomprehensive and accurate to reflect the corporate social responsibility performance andbusiness performance; Second, this article’s data and financial statements are all fromwebsite, which may not be accuracy; Third, suggestions are proposed from theory level, itmay have some difficulty in practical operation; Fourth, my ability is limited, it may exist alot of insufficient place, which needs further improved.