The Anhui Province Agricultural Product Marketing Model Research

Anhui Province is an important agriculture province which has rich agriculture resources, and it is the country’ s constructive province with proper ecological demonstration of priority. It can be said that Anhui agriculture has the pivotal status in the nation.Agriculture is the foundation industry of the national economy, involving all aspects of people’s basic necessities of life. It is important to increase the income of farmers, rural development, national stability and unity. In order to achieve the growth and development of Anhui’s economy, we strive to explore the development road of agriculture, modern industry, modern science and technology achievements. The modern organization form and modern management concepts applied to agricultural production and operation process, which built the agricultural foundation with market competitiveness.Marketing is about ideas, products and services of design, pricing, promotion and distribution of the planning and implementation process, thereby generating exchanges that satisfy individual and organizational objectives. In today’s market economy environment, we should focus on the consumers’demand in our agricultural production, not only to meet the practical needs of consumers, but also to meet the needs of potential consumers. Agricultural product marketing refers to the agricultural products,which transferred from producers to consumers in the process involved agricultural production, acquisition, processing, transportation, wholesale, retail and service operations and it must face the market.In this paper, based on the study of marketing of agricultural products at home and abroad, and puts forward the marketing mode of agricultural products in Anhui province. The author expounds the basic concept of marketing of agricultural products and the development of the meaning of the Anhui province agricultural product marketing, points out the development direction of marketing of agricultural products in Anhui province. Due to the current system of agricultural products is still not perfect, agricultural products unsalable, fertility is not harvest, agricultural products marketing is difficult. Next the author on the marketing of agricultural products in anhui province based on SWOT analysis, put forward the development of targeted anhui problems arising from the marketing of agricultural products, including agricultural products quality and the marketing channel of agricultural products, and puts forward the author in the study of the patterns of marketing of agricultural products in anhui province, including the green marketing of agricultural products, agricultural products of network marketing and experience marketing of agricultural products. The author combines the theory and examples, to highlight the importance and specific characteristics of agricultural products marketing model, use case, provides strong support for construction of modern agriculture. Thesis finally the future development of the marketing of agricultural products in anhui province gives personal opinions, points out that the marketing of agricultural products should be raised in the process of circulation organization scale, vigorously developing agricultural e-commerce, and establishing agricultural marketing cooperatives, establishing agricultural products quality supervision and management system at the same time, improve the network infrastructure construction in the countryside, the agricultural products of the future of marketing provides a powerful guarantee.