Research On The Marketing Model Of Agricultural Products WeChat

Due to the combination of the Internet and agriculture now increasingly close,WeChat marketing as a new e-commerce model, and its rapid development in recent years, there are many join WeChat marketing of agricultural products. Advance development WeChat marketing of agricultural products, open up new agricultural e-commerce, is extremely valuable.The theme of this paper is that producing WeChat marketing for WeChat marketing development and experience, and combining the characteristic analysis of agricultural products, agricultural products found WeChat of product marketing,improper control of the source, false advertising, the problem such as logistics cost is high, the market turmoil, part of the causes of such problems as the agricultural characteristic cannot get targeted solution, part from WeChat marketing market is not standardized model establishment and strictly controls the system. Through typical case for such- ant farm brand green juice WeChat marketing analysis, WeChat marketing of agricultural products, from the initial product control, brand building,sales methods, team building and management, system design, after-sales service and so on a series of links to summary, has obtained the good experience, but also discovered the problems, and give the suggestion measures, forming a feasibility plan template.