Analysis Of Competition Strategy In Urban Rail Business Of Dalian Locomotive And Rolling Stock CO., LTD CNR Group

The paper analyzes the urban light railway vehicle market environment, policy environment, competition environment and technology situation, manufacturing capacity, human resource and marketing system of Dalian Locomotive&Rolling Stock Co., Ltd CNR Group in the effective way. It adopts SWOT matrix analysis to analyze and understand its own strengths and weaknesses, develops urban rail vehicle business competition strategic guiding ideology and strategic target. It put forward to increase investment in and define key areas for research and development, and introduces technology leading strategy combined with independent development; it strives to high quality differentiation strategy by creating high level production team, improving the level of product design and strengthening quality consciousness; it adopts low cost strategy by reforming the management pattern, optimizing the structure of management organization, and carrying out lean management via strict procurement control; it improves its own strength and market competitiveness by expanding the production scale, improving production capacity, reasonably using information technology and adopting strategy implementation plan and control measures of improving market competition ability, and then finally realize the grand target of "First-class in Domestic, Famous Brand in International" of Dalian Locomotive&Rolling Stock Co., Ltd. CNR Group.