Research On The Marketing Strategy Of XC's LED Lighting Products

With the overall development of the society,the continuous innovation of the fourth-generation lighting technology of LEDs,the worldwide call for environmental protection and energy conservation has intensified,and the proportion of LEDs in the international market has become more and more important.Therefore,it has become an important content for countries to adjust their economic development and trade exports from traditional labor-intensive to technology-intensive,and China's lighting industry has also achieved long-term development.How to grasp the marketing strategy of the LED industry will become the focus of the future.The price of components in various parts of the LED industry has continued to decline,the LED lighting market has a huge future,and sales in the international arena have continued to increase,indicating that LED companies have developed rapidly.The strategic impact and channel layout of the international trade war has begun,and it is also affected by the domestic bubble economy.Now enterprises urgently need an effective and feasible marketing plan to adapt to the changing international market.Based on the basic principles of marketing,this paper analyzes the LED enterprises in China.It mainly analyzes the status of the LED lighting plates currently operated by XC Company,and then selects the target market based on the advantages and disadvantages of XC Company to determine the product positioning.Finally,the corresponding XC company LED lighting marketing product strategy,price strategy,channel strategy,promotion strategy.In terms of product strategy,XC's lighting sector needs to pay attention to the strategic development of its own R&D team,apply for patents to protect its own property rights,and at the same time increase the cost and revenue efficiency,and continuously introduce new products that can meet customers and markets in order to occupy the lighting industry.invincible place.In terms of price strategy,the strategy of file pricing and penetration pricing is adopted.In terms of channels and promotions,XC's LED lighting must develop multi-channel sales and promotion.At the same time,it must achieve professional marketing in marketing services and provide value-added services for customers.To do each step in 4P separatel.The research contents of this paper are as follows:Chapter one: introduction.Focuses on the background and significance of the LED industry marketing.The second chapter: Theory and research review.First of all,this paper describes the marketing and reform theory,and then explains the current status of the development of marketing strategy.The third chapter: LED lighting industry and market situation.This paper introduces the LED lighting industry environment,that is,LED lighting industry and market situation.The fourth chapter: the current situation and problems of XC company.This paper introduces the basic situation of the company,analyzes the insufficiency of the company by using 4P marketing theory and SWOT analysis method.The fifth chapter: the marketing strategy of XC company.From the company's objectives,and then use the fourth chapter analyzes the problems and shortcomings of the new marketing strategy.The sixth chapter: XC company marketing strategy implementation safeguard measures.In order to ensure the effective implementation of marketing strategy,the paper puts forward the safeguard measures of marketing strategy.The seventh chapter: conclusion...