Research On The Marketing Strategy Of The Smartphone Manufacturer Under The Background Of Mobile Internet

With the rapid development of the global mobile internet industry, the smartphone indust ry is developing quickly. The technology have been matured and people use smartphone beco mes more common, competition among manufacturers becoming stronger, Apple and Samsun g monopolize the most profits of industries, under above conditions, smartphone manufacture r’s marketing-ability is the important factor to decide its market position and development pro spect.’A’company as the biggest smartphone provider in China and global-major manufactur er, but its marketing ability has-some problem, especially on decides of product price and mar keting campaigns, which hinder the company’s-development, such problem existing in the wh ole smartphone-industry. So this thesis will take’A’company as example, do research on the marketing strategy for the smartphone producer under the development of the mobile internet and hope can inspire them.