Network Marketing Strategy Research Of Huawei’s Smartphones

With the rapid development of China’s mobile Internet and the way of people online change, China’s smart phone market has reached a stage of rapid development. Smart phone product prices falling fast, update products replacement fast, low threshold technology, fierce competition in the industry, which makes the marketing capability to become a major means of business development success in the market. With the rapid development of the network, network marketing shows great power in the smart phone market. Xiaomi’s success, make to the network marketing more win support among the people.Huawei company as a traditional network equipment manufacturers, faced with the current market conditions have begun to actively explore their own internet marketing strategy. This paper analyzes the macro environment and development of the status quo of China’s smart phone market, and further given the current market several typical smart mobile manufacturers marketing network and compare the status quo, combined with Huawei network marketing present situation analysis, has been clear about the Huawei in the Chinese smartphone market advantages, disadvantages, opportunities and challenges. At the same time, according to current Huawei smart phone network marketing strategy existing problems, providing reference views, hope to contribute to the development of Huawei’s smartphone, also hope to be able to provide some reference for other domestic smart phone manufacturers of network marketing strategy.