An Study Of Strategy Constitution And Implementation On Business Units In China Unicom TZ Branch

Telecom industry is one of the fastest development industries. As the outcome of the Telecom reformation, China Unicom always plays the following of the market. As the course of Telecom reformation, there are great difference between the north’s branch and south’s branch. There are also imbalance between different business in branch’s. It’s necessary that branches must establish long development strategy considering their conditions so as to plan the long development.At present, there are a lot of difficulties in TZ Branch, such as Telephone and Brand band business income is too low when incorporation of TZ Unicom and TZ Netcom,2G business is falling,3G hasn’t gained the expected developing speed. It needs TZ branch establishes perfect detailed effective development strategy after thorough analysis.On the basis of comprehensive study of internal and external environment of TZ branch, Business units are classified into four parts by BOSTON MATRIX, the thesis constitutes different strategies with the different lifecycles of business units.3G and Brand Bong belong to star products,2G belongs to cash cow products, Fixed telephone belongs problem products, BP and Little Smart belongs to thin dog products. According these, puts forward detail strategies for different parts Optimizing organization framework, flow of management, improving corporation culture and Executive Ability, insure the strategy implementation. Accordingly quicken the development of TZ Branch and building the key competition.The thesis aims to design scientific, reasonable and practicable development strategy for TZ branch. The research is an important guide to TZ branch, and could offer reference to other branches in Telecom industry.