A Study On The Competitive Strategy For One Securities Company’s High-end Customers’ Wealth Management Business

In China, the high-end customers’ wealth management business develops rapidly and is of great market potential. Commercial banks dominate this business sector. Trust companies and independent wealth management companies win a certain amount of market share with their characteristic products and services.The traditional business’ profit of securities companies is compressed quickly in recent years. But now, securities companies can compete with commercial banks and trust companies in the high-end customers’ wealth management business, with their enhanced capital strength, diversified business and rich produces and services.The high-end customers’ wealth management business has huge market space, also is full of challenges and opportunities. How to acquire competence advantage in this market is a practical issue for securities companies.This thesis analyses the experience of independent wealth management company and overseas good securities company in wealth management business. And then, with analytic method of SWOT, the thesis analyses one securities company’s internal strengths and weaknesses, and its’ external environment, emphasis on opportunities and threatens. At last, the thesis summarizes the competitive strategies of one securities company’s high-end customers’ wealth management business: retaining and cultivating qualified and innovative talents; strengthen resource integration and establish market-oriented internal cooperation mechanism; improve asset allocation and products selection system, risk control system and brand management to enhance influence on the high-end customers.