Research On Differentiation Strategy Of Wealth Management Business Development Of H Securities Company

2021 is the first year of the fourteenth Five-Year Plan of China,Against the backgroud of increasingly intense about the rules of the global economic and the backdrop of the barriers to international trade and economic cooperation by the outbreak.China actively builded a new development pattern of "binary",achieved steady recovery and growth.At the same time,the state has accelerated reform of the financial system and the opening-up of market.The capital market has undergone a number of measures of reformation,including the revision of securities law,pilot public REITS fund and abolis hment of the shareholding limits for foreign securities firms.In January 2022,the new asset management regulations entered the full implementation stage,the pace of net-worth management of wealth management products accelerated,the financial development pattern entered a new process.In addition,the ever-developing technology of big data and artificial intelligence has been widely used among the financial market,which led to both new opportunities and severe challenges to the development of financial industry.Wealth management business has become a new profit growth point and core competitiveness of the brokerage industry.Under the background of steady economic recovery and growth,continuous increase of national wealth,opening of capital market and rapid development of fintech,this article reconstructs the scope of wealth management of securities companies according to the connotation and extension of traditional wealth management,taking H Securities Company,a representative of small and medium-sized securities companies,as the research object.Take the wealth of management experience from Brokers at home and abroad for reference,by means of PEST,SWOT,Poter 5 force model,the H faced in the development of wealth management business of securities companies external environment,the opportunities challenges as well as their advantages and disadvantages were analyzed,and finds out a set of differentiated competition strategies such as focusing on core business,relying on group linkage,strengthening regional brand building,enabling technology to optimize platform operation,carrying out third-party cooperation and implementation plans such as strengthening business system building,improving assessment and incentive mechanism,and accelerating technology empowerment.