| With the continuous improvement of national wealth and the continuous expansion of capital market,the securities industry has achieved rapid development,and the market competition is becoming more and more fierce.In particular,the implementation of some convenient policies makes the competition of brokerage business unprecedentedly fierce,such as opening and closing accounts online,and one person can register multiple securities account.In order to compete for the market,the commission rate of the securities industry has continued to decline,and the transformation of the traditional profit model is imminent.However,the wealth management market is facing new opportunities.The 2021 China Private Wealth Report released by China Merchants Bank points out that more and more Chinese young people began to squeeze into the rich list and become high net worth people,with investable assets reaching 90 trillion yuan.Based on the wealth management theory and relevant theories of competitive strategy,this paper takes Minmetals Securities Co.,Ltd.as the research object.Firstly,this paper analyzes the current situation,external macro environment and competitive environment of Minmetals Securities Co.,Ltd.,analyzes the current resources and capabilities of the company,and obtains the development difficulties and development opportunities faced by Minmetals Securities Co.,Ltd.Secondly,combined with the strategic objectives and business philosophy of Minmetals Securities Co.,Ltd.,this paper puts forward that the wealth management business of Minmetals Securities Co.,Ltd.should choose the differentiated competition strategy,and puts forward the differentiated strategy in terms of products,services,channels and business coordination;Finally,in order to ensure the successful development of the differentiated competitive strategy of wealth management business,describes the safeguard measures from four aspects: corporate culture,system and risk,human resources and financial resources.This paper analyzes the wealth management business of Minmetals Securities Co.,Ltd,so as to explore the development prospect of the wealth management business under the new opportunities,and formulate a new differentiated competitive strategy for the wealth management business and to gain an advantage in the competition. |
