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Investment Evaluation For "WuAn" Uninhabited Island Tourism Development Project

Posted on:2015-03-23Degree:MasterType:Thesis
Country:ChinaCandidate:B M GaoFull Text:PDF
GTID:2269330425995608Subject:Business Administration
Abstract/Summary:PDF Full Text Request
China is a nation with rich island resources. According to statistics, there are6,528uninhabited islands amongst those islands with size above500m2,accounting for94%, which demonstrates the tremendous potential of exploitation.In Year2011, the state oceanic administration released the first batch of development and utilization of uninhabited islands, among which104islands can be used for tourism development, accounting for59.09%.Uninhabited islands tourism development might be "beautiful", but the water, electricity, transportation and other faculty construction are subject to their own investments, it costs hundreds of millions of RMB for islands original investment, without the estimated further investment. Many areas have to withstand typhoons, hurricanes, tsunamis and other natural disasters. Is it really just a "romantic adventure" or "capital feast" for the development on the uninhabited islands?This thesis does evaluation on the investment by Xiamen YH Group Investment Co.LTD. aiming to "WuAn" uninhabited island tourism development project. This thesis is divided into six parts, including eight chapters. The1st Chapter is Part Ⅰ, describes the research background, significance and basic ideas of studying. The2nd Chapter is Part Ⅱ, analysis of investment necessity and feasibility on "WuAn" uninhabited island Project. The results show that the investment of the project is necessary and feasible. Part Ⅲ is third chapter.In this chapter strategic and investment is evaluated by the perspective of investors. The results show that the project can improve YH group’s competitive advantage, thus the project owns investment value. Part IV includes three chapters, mainly concerns the analysis of investment feasibility and risk for "WuAn" uninhabited island project. The fourth chapter includes description and assumptions of the total investment of the project, financing costs, and estimates cash flow of project. The fifth chapter is about the investment feasibility analysis for "WuAn" uninhabited island project. The sixth chapter is about the risk analysis for project. Part Ⅴ is the seventh chapter, which is analysis of operating mode and profit model. Part Ⅵ is the conclusions and suggestions which are based on summarizing the above mentioned analysis, this thesis argues that the project is worth the investment, also namely the operation proposal and specific risk management strategic.In this thesis,"WuAn" uninhabited island project has good market prospects by analysis, the joint operation of yacht industry and island tourism will definitely work better than the effect separately. And it is in line with the Group’s long-term strategic planning, can help companies to improve competitive advantageand create the core competitiveness, project will produce good economic benefits, and the risk for project is controllable, thus the investment is worthwhile. It also comes with several suggestions about operation management:①Choose differentiation focus strategy, position high-end yachts resort island, make it become the symbol of high class society.②Protection must come first than development and management. Since beautiful ecological environment is the major value base of this project.③Offer high quality services to create the ultimate experience and won reputation.④Pay attention to risk policies and natural disasters.⑤Efficiency and cost balance is the significant way to ensure effective revenue, talent is the basis for improving operational efficiency. The effectiveness is determined by efficiency, thus the financial management should be strengthened and the OPM strategy should be carried on.
Keywords/Search Tags:Uninhabited islands, Investment Evaluation, Operations
PDF Full Text Request
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