The Study Of The Relationship Marketing On Best Cheer Stone Group

Apparently China has led the role as the "World Factory". Since China adopting the "Open Policy", the Chinese enterprises have been through thorough technology revolution and the fluctuation of the market, which upgraded the Chinese enterprises to a higher level.At the marketing early age, the enterprises focus mainly on the competition among the products, output and prices and now it comes to the later age of the further competition on the relation establishment and management of every aspect. According to this new trend and appearing features, a more flexible and interactive relation is requested for the marketing and customer royalty foundation. Beyond the traditional concern on the products quality and price issues, enterprises has to spare time to review the company interior relations, their relations with employees, relations with their suppliers and other relative parts whom would have effect on the enterprises’ development.Relationship marketing is designed according to the current circumstance the enterprises live and it is a brand new marketing concept, which has proved a very promising marketing concept thorough some practice of enterprises. Best Cheer Stone Group as the company of traditional heavy industry, confronted with the harsh competition, how to make a search on the development under the trend of Chinese industry upgrade and the worldwide potential market withdraw. Through several practices, Best Cheer accumulated certain good experience accompanied with some lesson from the failure also. Hope the thesis could be of some good reference for all the traditional fabrication enterprises.