China has a long history of charity donations, based on which causedthe modern enterprise donations considerable development in recentyears.With the frequent occurrence of natural disasters, individuals andcompanies all have shown their caring and loving to people in disasterareas,and charity donations have been rapidly and stablelyincreased.Presently,the sense of social responsibility of business graduallyincreases,which can be confirmed by the amount of donation,increasinglyabundant resources situation, reflecting the positive interaction betweenbusiness and society.Corporate charitable donations is very important,whichnot only to optimize the allocation of resources to achieve the overallincrease in social welfare,as the secondary distribution of social wealth,butalso more effective in promoting social justice.Government philanthropy departments play an important role in thedevelopment of charity. As a corporate donation guider,it should makegovernment policy to encourage enterprises to develop effective socialdonations, which is beneficial to the overall macro-control means ofnational economic development.The most direct corporate donation andgovernment regulation is reflected in the tax policy adjustments.From theoretical analysis point of view, this paper analyzes the intrinsic motivationand extrinsic factors that influence corporate social donation and view theprofit-maximization theory to analyze corporate donation preferences.Manystudies have shown that government tax policy has a close relationship withcorporate donations, so the paper uses utility theory model for corporatedonation of theoretical and empirical analysis to reveal our current tax law and policy incentive effects.Correlation analysis through tax policy and the amount of donationswill provide a theoretical basis for the foundation and guidance to thegovernment,which will also promote the development of society as a wholephilanthropy. Finally, from both inside and outside the enterpriseperspective, the paper elaborates tax incentives of corporate givings,whichmeans promoting voluntary donations from internal corporate socialresponsibility perspective,making countermeasures to improve taxincentives, tax collection and management system and its supportingfacilities. |