Research On Service Mode And Profit Pattern Of Business Social Network Sites

Social Network Sites(SNS),which first established in USA, are Internetplatforms that based on Six Degrees of Separation and Web2.0aim at providingpeople with social networking service. Business Social Network Sites (BSNS) arebranches of SNS, mainly intend for professionals of all fields. With the developmentof network and emerging technologies, as well as the continuous improvement ofinnovation, Business Social Network Sites have become one of the most importantapproaches and platforms of conducting business contacts, sharing knowledgeresources and making business cooperation.From the analysis of the famous BusinessSocial Network sites about their past and future within and out of China, we find thatthere exists a big space for the development of Business Social Network Sites inChina. However, the operators of BSNS don’t have an accurate understanding andpositioning of the service mode and profit pattern, which lead to a lack ofbreakthrough and innovation in service mode and a single profit pattern. So it’sdifficult for BSNS to form their own competitive advantages, which severely restrictsthe rapid development of domestic Business Social Network Sites.In academic circle, research on SNS has been a frontier and hot issue, manyscholars devote a great deal of energy to study SNS. But the present research givepriority to entertainment and comprehensive sites, and the research depth is notenough. Considering this situation, this context conducts research on the service modeand profit pattern of Business Social Network Sites(BSNS), not only deepening theknowledge on relevant issues, but beneficial to help some Business Social NetworkSites(BSNS) out of financial embarrassment and gaining a continuous andcompetitive advantage as well.In this context, based on Business Social Network Sites in reality, throughthoroughly reading relevant essays and papers, I have discovered a series ofshortcomings exists in today’s Business Social Network Sites(BSNS) and do research on their service mode and profit pattern systematically. In the first place, I give anunderstanding about the concept and theory of Business Social NetworkSites(BSNS),service mode and profit pattern, and make service mode and profitpattern our main research point out of other issues on the basis of the Business Modeof9elements raised by Osterwalder. Then, I carry out a comprehensive study on theservice mode and the profit pattern two directions of the BSNS, and put forward theinnovation mode of BSNS. Finally, put the Huabang Social Network Platform as anexample, this context testifies the service mode and profit pattern and puts forwardcorresponding suggestions and countermeasures.This context summaries the service mode and profit pattern of today’smainstream Business Social Network Sites(BSNS) on the basis of investigation andstudy, conducts mode innovation according to the existing problems and provides aclue for relevant study in future as well as the rapid development of Business SocialNetwork Sites(BSNS).