Research On Development Strategy Of HeFei Water Supply Group

Water is the important material foundation of human survival and social development. It plays a decisive role to ensure the stable development of social economy and improvement of people’s living standard.In recent years, Hefei Water Supply Group has achieved great development benefited from urbanization and industrialization standard improved in Hefei. In the present circumstances, firstly, because of the low development standard of the water supply infrastructure in Hefei. It will be produce a large number of demand in the next few years. Secondly, the increased demand of water supply, and water price up, provide good investment opportunity in city water supply industries. Lastly, lots of comprehensive competitiveness enterprises around Hefei provide a enormous and potential opportunity for Hefei water supply group who could utilize their money, technology and management advantages of mergers and acquisitions, integration around the water resources. Hefei Water Supply Group is facing a huge space for development.However, for a long time, the nature of the industry caused a serious low efficiency and badly run. How to identify the internal and external environment accurately, identify the opportunities and threats, owned strengthes and weaknesses, and formulate corresponding development strategy, becomes a very important thing for Hefei Water Supply Group from small firms into bigger ones, realize supply and sewer integration, operate cross regional and build water carries in Anhui Province.This paper bases on management of strategy, using case studies and standardized method of combining research, divided into five parts:the first is the introduction to the article. This part describes the background, domestic and foreign research review on enterprise development strategy, research ideas, methods and theories, innovation and insufficiency. The second part analyzes the macro environment on Hefei Water Supply Group, including the competitive subjects in domestic city water supply industry, develop and trend, PEST analysis, opportunities and threats in Hefei Water Supply Group. The third part analyzes the internal environment in Hefei Water Supply Group, including situation analysis, strengths analysis and weaknesses analysis. At the same time, through the comparative analysis between Hefei and domestic and foreign advanced city water supply group, we get the reflection and inspiration, draw the SWOT analysis matrix with Hefei Water Supply Group. Based on the revelation and analysis, the fourth part put forward a problem that how to choose and formulate development strategies. The fifth part put forward the planning of Hefei Water Supply Group in development strategy, and how to ensure the planning implemented.