Research On The Development Strategy Of WN Group

The sales growth rate of China's real estate industry increased from 2014 to2016,and then the fall of 2017 showed that China's real estate industry entered a new stage of development.The scale of real estate business is increasing rapidly,and the industry concentration is accelerating.Most of the real estate enterprises are multi formats,and many enterprises cooperate to develop.At this stage,mergers and acquisitions of real estate enterprises emerge in an endless stream.After many years of rapid development of China's real estate industry,after the adjustment and restriction of national policies,its development scale and growth rate has obviously entered a downturn period.The WN group is a small and medium-sized private enterprises,in the face of the dramatic changes in the external environment and challenges,as well as other similar real estate enterprises,companies need the original strategic analysis,according to the development and changes of macro economy,real estate industry,and the conditions for re positioning and adjustment strategy.We also formulate a series of safeguard measures for the implementation of the strategy,adjust and optimize the existing organizational structure,effectively match the new strategic direction,and establish and improve the incentive mechanism and management mechanism to promote the implementation of the strategy.This article focuses on the PEST analysis of the external environment of WN group,focusing on four aspects: political and legal environment,domestic and international economic environment,social and cultural environment,and technological environment.In the analysis of the industry status of the company,Potter's five force model analysis method is used in the process,and the industry status of WN group company is deeply studied.At the same time,the company's tangible and intangible internal resources are effectively analyzed and the important ability of the company's internal practice has been deeply excavated for many years.Thirdly,using SWOT as an effective tool,this paper makes a comprehensive analysis of the advantages and disadvantages of WN group and the opportunities,challenges and risks faced by the group.Finally,through the summary research of the above contents,we choose and plan the future development strategy of the group.Finally,we formulated the strategy of diversified development to achieve the future development direction of WN group.WN group company to make full use of existing resources and years of temper development,construction and operation,management ability,according to changes in the external environment,find new opportunities,to diversify the direction of development,in line with the development of the WN internal company actual status quo of the development of the short-term,medium-term and long-term development goals.To achieve the goal of WN group's diversified development and three stages,WN group has further optimized the existing formats of housing,commerce,hotels,culture,entertainment,tourism and many other formats and products,forming the unique competitive power of the company.In order to ensure the effective implementation of the strategy and objectives of WN group were carried out in six aspects,to speed up the organization structure,promote the organization incentive system reform,improve the organizational responsibilities and operational management,improve financial management ability and stimulate enterprise innovation ability,realize the reconstruction of enterprise culture and so on to ensure the strategic objectives.The research and formulation of WN group's diversified development strategy can accelerate the development of WN group's scale and diversification,and is of great significance for the company's cultivation and transition from heavy assets to light assets.At the same time,it helps the small and medium-sized real estate enterprises that are in the bottleneck of development to learn from others,so as to promote their better growth and enable them to find their own development direction in the changing period of the industry.