Research On The Development Of Personal Financial Business Of City Commercial Band In China

As China’s market-oriented interest rate reform deepening, the financial institutions of the banking industry competition is becoming increasingly fierce, banks (especially small and medium commercial banks) to promote business transformation. At the same time, the rapid development of the national economy to drive the improvement of the resident income level, many people will accumulate idle money into the bank, capital value, value-added. In this context, China’s commercial banks pay more and more attention to the development of personal financial business, which is to improve the intermediate business income and an important carrier of promoting integrated management strategy. As a new force of China’s financial market, city commercial banks to form the core competitiveness, the expansion of profit sources and change the mode of operation, nature also will be the personal financial management business in an important position. Therefore, according to the actual situation of China’s city commercial banks personal financial business development, study the find out the future trend of development, the main problems existing in the development and puts forward the corresponding countermeasures, has important theoretical and practical significance.This paper reviews and summarizes the research on the personal financial business of commercial banks at home and abroad. Secondly, theoretical basis of detailed explanation of developing personal financing business of commercial banks, including the life cycle theory, portfolio theory, capital asset pricing theory, financial innovation theory and marketing theory. Once again, history and current situation of the development of personal financial business of City Commercial Bank in China to make the interpretation, and emphatically analyzes the market-oriented interest rate reform, prison silver trend would release supervision rules and the Internet financial products under the background of the rise of Then, the Bank of Beijing, Bank of Nanjing, Bank of Qingdao, Qilu bank the four typical city firm, systematically analyzes the development of their personal financial business, and summarizes the development mode of personal financial services in China’s city commercial banks. Finally, combined with China’s city commercial banks personal financial business development in the presence of the business model with product as center, business marketing pattern is extensive, product innovation and inadequate investment in R&D, risk management problems, lack of high-level professional personnel support and other practical problems, some suggestions, sustained, in-depth, in order to promote the healthy development of business.