Strategy Spread Tourism Culture

Under the vigorous development of the national tourism industry, Shandong TourismCulture Communication is still in the development stage, the level of the more developedregions still space. Strategic Research spread tourism culture-Shandong Tourism CultureCommunication as an example, is a comprehensive interdisciplinary research. TourismCulture and Communication will learn to integrate the two disciplines of scientific explorationexplore the organic integration of thinking, can be said of communication and aninterdisciplinary research breakthrough progress.Strategic Research Shandong essential for the development of cultural transmission, insuch a fierce competition, this paper studies the communication strategy from the currentsituation in Shandong Tourism and Culture to proceed, the relationship between tourism andcultural discovery of Communication and Media, summed Shandong tourism culturecommunication strategies, and explore analysis countermeasures Shandong tourism culturespread dissemination of research to the development of tourism in Shandong explore afeasible and effective way.Based on the tourism and cultural dissemination of this particular mode of transmissionanalyze the effective integration of theory and practice, to explore Shandong tourism andcultural resources studies to define the meaning of tourism spread, types, methods and valuesfound Tourism and Communication The cross-cutting areas, to build up an interdisciplinaryfocus on the intertwined points.Tourism and Culture is an important way and means of travel. Use the media as a touristdestination communications services, is currently emerging means of mass communication,which should cause us to think more, and by the people more and more attention. Researchand development of these communication strategy to make tourism a richer culturaltransmission has increased the level and theoretical implications.This paper is divided into four parts:The first part, mainly on the content, methods and main types of tourism and culturaldissemination, through the analysis of traditional and new media and media convergencemedia application instructions tourism and cultural transmission.The second part analyzes combed Shandong tourism and cultural resources through thebasic fact sheets, find features Shandong tourism resources, understanding the current statusof the development, and then compare with the surrounding, Shandong tourism resourcesoverview. The third part, combined with the spread of Shandong tourism culture derived positionand goals, find Shandong destination image problems of communication strategy, positioningand target spread is not clear, the lack of a breakthrough in communication strategy, audienceand market strategy is not fine segmentation, brand Strategic featureless.The fourth part, from a communication strategy Shandong Problems start implementingaccurate scientific orientation, develop communication strategies, the implementation ofintegrated communication, for precise directional communication, promotion of brand spread.