Strategy Research In Improving JST Products Competitiveness

With the rapid development of China’s smart grid and the continuous improvement of power supply, the medium and low voltage power automation products are facing fierce competition. However, JST’s company performance has been declining. The product competitiveness is in a downward trend and facing severe challenges.Based on strategy research in enhancing the company’s products competitiveness of JST, the thesis firstly carried out a comprehensive analysis for the reason of performance decline and low competitiveness. Then established research models by combining the competitive economic management theory and practice, using analytic hierarchy process (AHP), questionnaires, etc to build an evaluation index system for product competitiveness. And made a horizontal and vertical comparison with competitors by using this evaluation system, so as to give an objective, scientific and accurate evaluation of JST’s low-voltage electric power automations competitiveness. Finally, proposed and proved the effective and feasible upgrade strategy for competitiveness, and provides a strong theoretical and practical proof for JST in improving its products competitiveness.